International Franchising
Considering taking your Franchise brand global? Or an International brand keen to find local Franchise partners in the UK market?
International Franchising is a distinct, challenging and hugely rewarding part of any Franchisors business… not one that should be tackled lightly, but one that can transform your business.
Why you can count on us
20 years of International Franchising Experience
Over the last two decades, International Franchising has been at the heart of what Andrew has done - opening franchises in more than 20 countries
Unfortunately many franchised businesses have tried and failed at growing their brand globally, not because their concept was flawed or through lack of demand. Simply through failing to understand the complexity and demands.
Rich understanding of Franchise Law
The rules and regulations in place when Franchising outside of your home market are complex and vary widely.
We’ve worked in most major Franchise markets, and in a large number of emerging ones. We can advise on the complexities, pros and cons of each to ensure it fits for you.
One of the UK’s most respected International Franchise experts
Andrew is a well known, respected and valued member of the UK franchise community, and has been a regular speaker on global franchising over many years.
We’ve rich experience helping franchises, whether that is to open their first location, or to reboot a failing international strategy and regain control of their brand.
We will tell you the truth
Expansion overseas can be complex and expensive, and should only be considered when you have mastered your home market.
If you aren’t ready yet, we will tell you… and help you get yourself ready
Experience on every continent
We’ve worked from Kansas to Kuala Lumpur, from Montreal to Mumbai. Each Franchise brand has their own USP and as such own target markets.
We can help you identify those markets where you will stand out, or where your brand is most in demand. We can pivot between a strategy of targeting the largest and most competitive markets - or indeed picking a niche market where you can be first mover.
A network of experts around the Globe
We have a rich network of contacts gained over the last 20 years with specialist expertise.
That may be in the form of a localised Franchise Agreement to protect you or a local Sales or Marketing specialist to help power up your franchise recruitment
How we can help you grow
Master Franchising
Master Franchising is the most common approach to entering a new market, and works by effectively appointing a local version of you. Your Master will have the rights to both sell and support Franchisees in the territory.
A traditional way of doing things, and one that historically has commanded a large upfront fee… but one that is changing with the times. We can help you to understand if this is the right approach for you, or if Area Development, Direct Franchising, Licensing or indeed a Joint Venture are more appropriate.
Strategic planning
If I could give one bit of advice to any aspiring Franchisor, it would be to take a breath and think strategically before you accept that big cheque from that intriguing International prospect. Are you ready for it, do you understand the costs and the challenges of making it succeed?
Unfortunately, I have seen many International franchisors fall flat at this stage, where a more strategic and considered approach would have borne fruit. We are all about building networks - not planting flags!
Where we’ve worked
We’ve had the privilege of opening and supporting new franchises across the World
