Taking a Franchise brand into far flung International markets is an aspiration of many Franchisors... and one filled with challenges, excitement and potential. Not getting your head turned by an appealing locale and a sizeable upfront fee though when you are not ready is just as challenging.

It's your brand. Keep control of it, which markets you enter and when you do it. Sometimes saying no is the hardest word... but a strategic approach as to where you are launching will lead to a much longer and successful expansion.